Austin Heaton — SEO & AEO Services for B2B Companies

Now booking new engagements

AI SEO Services for B2B Companies

I turn AI search traffic into pipeline and closed revenue. Your brand gets cited by ChatGPT, Perplexity, Claude, Gemini, and AI Overviews for the exact queries your buyers ask before they pick a vendor, and those citations convert at rates traditional SEO can't match.

One senior operator, full-stack execution, no outsourcing.

Austin Heaton, B2B SEO and AEO Consultant
5–7x
Avg client ROI on engagement
5–7x
Average client ROI, documented
+560%
Avg AI click growth in 45 days
1 wk
To first measurable results
12+
Years of search experience
Documented Results

Case Studies

Real numbers from real clients, pulled from their own analytics and AI citation tracking. No theoretical frameworks.

Riseworks — B2B SaaS / FinTech

1,419% Organic Growth & 575% AI Search Lift

+1,419%
Organic sessions
+575%
AI search growth
1.7M
Total sessions
  • Grew monthly organic sessions from 2,800 to 18,400+ through technical SEO and content velocity
  • Built AI citation presence across ChatGPT, Perplexity, and AI Overviews within 60 days
  • 861% Gemini session growth, 698,544 homepage clicks, 627% pricing page growth
  • Secured DA 60–90 backlinks across HR tech and payments publications
  • Organic presence in 100+ countries, first-page rankings on category keywords
View full case study →
Lumanu — FinTech / Creator Payments

5.13K ChatGPT Referrals & 101 Conversions in 60 Days

+1,746%
ChatGPT referrals
101
Conversions / 60 days
+454%
AI impressions
  • 5,130 referral visits from ChatGPT alone in first 60 days of engagement
  • Became consistently cited source for creator economy and influencer payment queries
  • AI visitors converted at significantly higher rates than traditional organic traffic
  • Entity authority established across Perplexity, Gemini, and AI Overviews
  • 28,820 Google clicks (+17%), 1.06M impressions (+22%), DA 50 → 60+
View full case study →
Pactvera — Legal Tech / Digital Agreements

Zero to Indexed Market Entry in 4 Weeks

0→4wk
Search footprint built
DA 60+
Target publication tier
5+
Bottom-funnel queries indexed
  • Built e-signature / smart contract category presence from zero in a DocuSign-dominated space
  • Google indexing secured for homepage plus bottom-funnel comparison content in week 1
  • Proprietary terminology (Valitorum, Touch Audit, ChainIT ID) established as citation-ready entities
  • FAQ schema + entity schema implementation unlocked AI Overview visibility paths
  • External citation campaign targeted Above the Law, LegalTech News, Biometric Update
View full case study →
Stablecoin Insider — Web3 / Crypto Publisher

90-Day Authority Build in the Stablecoin Category

0→90
Days to category authority
100%
Measurement infra built from scratch
50+
Category-defining entities tracked
  • Built AI visibility measurement infrastructure from zero across ChatGPT, Perplexity, Claude, Gemini
  • Documented citation growth across stablecoin yield, regulation, and payment queries
  • Monthly data reports (PYUSD, FDUSD, EURC, Q1 2026 payroll) became AI-cited primary sources
  • Regulatory roundups and yield comparators captured positions for "best stablecoin" query cluster
  • Entity authority established for 50+ stablecoin projects, making the publication LLM-referenced
View full case study →
The Process

How It Works: Austin Heaton's Process

A clear, five-step system that takes you from invisible to recommended — in Google and in AI answers like ChatGPT, Perplexity, and Gemini.

01

Technical SEO & AEO Fixes

First, I fix what's quietly costing you visibility — crawlability, indexing, schema, and backend issues — all validated in Google Search Console so the gains are measurable, not guesswork.

https://search.google.com/search-console
Search Console
Crawlability & indexing issues resolved
Schema & structured data implemented

↑ Real backend fixes, validated in Google Search Console.

02

Content Strategy That Targets Buyers

Then I map the landing pages and blog content your buyers actually search for — built to capture demand at the moment of decision, not just pile up traffic.

https://yourbrand.com/solutions
Book a Demo

↑ Pages and posts built to capture buyers who are ready to act.

03

Authority Building

Next, I get your brand featured in publications buyers trust, earn brand mentions across the web, and build the digital PR and backlinks that make Google — and AI — treat you as a category authority.

https://www.industryreview.com
The Industry Review
Featured
How Your Brand is rethinking the way modern teams work
By Jordan Lee · 6 min read

↑ An entire article about you, on a site buyers already trust.

04

Content Refreshed Every 30 Days

I don't publish and forget. Strategic pages are refreshed monthly — because roughly 76% of AI citations come from content updated in the last 30 days. Fresh content wins.

https://yourbrand.com/blog/ai-search-guide
The 2026 Guide to Winning AI Search
By Your Brand
↻ Updated 2 days ago

↑ Fresh content — the format AI engines cite most.

05

Constant Guidance From a 12-Year Expert

Through all of it, you have me — daily in your Slack, answering questions and steering strategy in real time. Twelve years of search expertise on call, with no hourly meter running.

app.slack.com/client/growth-war-room
# growth-war-room
AH
Austin HeatonShipped the new pricing page + 2 authority posts today. AI citations already climbing.
You
YouIncredible. What's next?
AH
Austin HeatonRefreshing 5 posts + pitching 3 features this week. I'll update you in the AM.

↑ Daily updates and senior strategy, straight to your Slack.

The Numbers That Matter

How I Prove ROI

Generative Engines dashboard showing citations by AI model over time
1Generative Engines

Citations by AI model over time

Prompt Visibility dashboard showing position on tracked prompts
2Prompt Visibility

Your position on prompts that matter

Citation Share dashboard comparing share against competitors
3Citation Share

Your share of AI citations vs. competitors

AI Sentiment dashboard showing how AI models describe the brand
4AI Sentiment

How AI models describe your brand

Recent AI Chats dashboard showing live feed of brand mentions in AI sessions
5Recent AI Chats

The actual conversations driving traffic

AI Traffic and Conversions dashboard showing clicks and conversions by AI source
6AI Traffic & Conversions

Clicks and conversions by AI source

What You Get

Full-Stack AEO + SEO Execution

⚡ Core Engagement

One Operator, One Accountable Owner, Complete Execution

Strategy through implementation, shipped every week.

1Content & Authority

  • Revenue-Generating Content Engine
  • Bylined Features on Publications AI Trusts
  • Brand Mentions Where Your Buyers Decide
  • Authority Backlinks That Move The Needle
  • Landing Page & Conversion Optimization

2Technical, Tracking & Reporting

  • Full Technical SEO + AEO Foundation
  • Citation Intelligence War Room
  • Revenue Attribution Dashboard
  • Daily Slack Access + Weekly Reporting
Book a Call With Austin

Pricing is tailored to scope and shared on the intro call.

Trusted By
The Difference

Why B2B Companies Trust Austin Heaton

Your buyers research across Google and AI long before they ever talk to sales. Here's why companies trust me to own that visibility and turn it into revenue.

01

More Qualified Leads, Not Just More Traffic

The goal isn't higher rankings. The goal is attracting buyers who are actively looking for your solution.

02

Get Found Where Buyers Are Searching

From Google to ChatGPT and Perplexity, I help companies show up in the places decision-makers use to research vendors.

03

Turn Expertise Into Revenue

I position your company as a trusted authority so prospects choose you before they ever book a sales call.

04

One Partner Accountable for Results

You work directly with the strategist responsible for your growth, not an account manager passing messages between teams.

05

A Proven System for B2B Growth

Every engagement combines content, authority building, technical SEO, digital PR, and AI search optimization into one growth engine.

06

Growth That Compounds Over Time

Unlike ads that stop working when you stop spending, AEO builds long-term visibility that continues driving leads month after month.

Client Voices

From The People Who've Worked With Austin

★★★★★
"From what I've seen, most marketers typically follow the exact same playbook and strategies without really ever bringing anything new to the table, but that's definitely not the case with Austin. First of all, he always focuses on "winning", which makes it feel like you guys are on a team and on a mission together, rather than just clocking in and getting a paycheck. Another thing is, he's always giving radical ideas that he likes to implement with speed. I've known him for a little over a year now and I can honestly say he's one of the best content specialists I've ever met."
Milosz Krasinski
Milosz Krasinski
CEO, Chilli Fruit
★★★★★
"I've worked with Austin on several projects, including organizing side events, and it's always been a smooth and productive collaboration.

What I value most about Austin is that he doesn't just "do the job." He understands why something matters. He sees the bigger picture, but at the same time pays attention to the details that actually make an event or project run smoothly. He's proactive, easy to communicate with, and very grounded under pressure. No drama, no overcomplicating. Just focus, structure, and solutions.

Beyond that, he's simply a great collaborator and manager. You can rely on him, trust his judgment, and feel confident that things won't fall through the cracks.

I'd happily work with Austin again anytime and would recommend him to anyone looking for someone who combines strategic thinking with real execution."
Lejla Muratcaus
Lejla Muratcaus
Head of Partnerships and Ecosystem Growth, Paris Blockchain Week
★★★★★
"Austin stands out for his creative, strategic approach to growth. He doesn't follow traditional playbooks just because they're familiar, but instead he consistently finds smart, unconventional ways to drive results. His ideas are intentional, outcome-focused, and that's exactly why the projects he works on tend to succeed."
Milica Balaban
Milica Balaban
Founder, Marketics
★★★★★
"I worked with Austin Heaton on the early-stage development of Qodeture's AEO/SEO foundation, and was impressed by both the clarity of his thinking and the practicality of his approach.

Austin quickly understood that Qodeture sits at the intersection of business development consultancy and custom software engineering, and helped translate that positioning into a coherent search and content strategy. His work went beyond conventional SEO as he brought a forward-looking perspective on how AI-driven discovery is reshaping how companies are found and evaluated.

What stood out most was his ability to balance strategy with execution. He is thoughtful without being theoretical, and structured without being rigid, which is a combination that is increasingly rare in this space.

I would not hesitate to recommend Austin to any business looking to build a credible, future-proof presence in both traditional and AI-driven search environments."
WB
William Bangert
CEO, Qodeture
★★★★★
"Austin possesses unique skills in creating interesting, meaningful, and search-engine-optimized content. He combines deep knowledge and experience in the cryptocurrency and web3 industries with strong SEO skills to provide content that ranks high in search results. Besides his professionalism, his personality also needs admiring. Austin always communicates in a friendly and clear manner, keeps promises, and delivers timely results. There were no conflicts over 2 years, and everything was always executed on time."
OK
Olga Kuzina
Social Media Manager, Sumsub
★★★★★
"Austin is just one of those people you want on your team. Super easy to work with and always thinking about how to bring the most value. He genuinely cares about helping his clients win."
MS
Marko Savic
Founder, Conn3ct
★★★★★
"I particularly enjoyed collaborating with Austin on publishing content about Web3 job market entry criteria. Our work focused on informing candidates about what they need to know when applying for these positions. Austin's idea of collaborative articles proved incredibly helpful to many of our followers. I hope we can work together again in the future."
TB
Tatsiana Bardashevich
Career Coaching Consultant
Questions

FAQ

What makes Austin Heaton different than other AEO agencies and services?

Most AEO agencies separate strategy, content, technical SEO, and authority building across multiple team members. Austin Heaton personally owns every engagement from strategy through execution. You can learn more about Austin.

For B2B companies, this means faster implementation, clearer accountability, and fewer communication bottlenecks.

Proof: Austin has generated over 2,000 sales from organic search, driven more than 1.7 million organic sessions across client campaigns, and helped companies achieve as much as 288% organic growth and 575% AI search growth.

What are Austin Heaton's methods for getting B2B clients more customers from AI search?

Austin focuses on the activities that directly influence citations and buyer discovery inside ChatGPT, Perplexity, Gemini, Claude, Grok, and Google AI Overviews. His framework combines:

  • Purchase-intent content
  • Digital PR and authority building
  • Expert-led content
  • Technical SEO
  • AI citation optimization
  • Brand authority development

Example: Austin helped a B2B company generate 101 conversions from AI search in just 60 days while producing 656 AI-sourced clicks from AI platforms.

Unlike traditional SEO strategies that focus only on rankings, Austin's approach is designed to increase visibility where modern buyers are actively researching solutions — see the full AEO and SEO services.

How does Austin Heaton measure AEO success?

Austin does not measure success through rankings alone. Every engagement is evaluated using business metrics such as:

  • Qualified leads
  • Demo requests
  • Sales opportunities
  • Pipeline contribution
  • Customer acquisition
  • Revenue generated
  • AI search visibility

Case Study: One client increased AI search traffic by 575% while simultaneously growing organic traffic by 288%, demonstrating that AI visibility and revenue growth can happen together. You can review documented results in the case studies.

If an AEO provider cannot connect their work to pipeline or revenue, they are likely measuring activity rather than business outcomes.

Why does Austin Heaton refresh content every month?

AI search engines heavily favor fresh, up-to-date content. Austin's content refresh methodology is based on recent research showing that articles updated within the previous 30 days account for approximately 76% of citations appearing in AI-generated answers.

Instead of publishing content once and forgetting about it, Austin refreshes strategic pages monthly to improve citation frequency, maintain accuracy, and increase visibility across AI search platforms. There's more on this approach over on the blog.

Recommendation: For most B2B companies, updating existing high-performing content often generates faster results than continuously publishing new content.

Who is Austin Heaton's AEO service best for?

Austin works with B2B companies that want more qualified leads, more sales opportunities, and more revenue from organic search and AI search. His clients are typically organizations that:

  • Sell to other businesses
  • Have a dedicated marketing budget
  • Want to reduce reliance on paid advertising
  • Need a predictable source of inbound leads
  • Compete against larger or more established competitors
  • Want to become the trusted authority in their category

If your business depends on being discovered online before a buyer ever speaks with sales, Austin's AEO framework can help you capture more demand from Google, ChatGPT, Perplexity, Gemini, Claude, and other AI-powered search platforms. See how it works on the services page.

Example: Austin has helped companies expand their visibility across hundreds of high-intent search terms while generating measurable increases in leads, demos, and revenue.

Is hiring Austin Heaton better than building an in-house AEO team?

For many B2B companies, yes.

Hiring a senior SEO or AEO leader often costs $150,000-$250,000+ annually after salary, benefits, software, contractors, and content production expenses.

Austin operates as a Fractional Head of Search, giving companies executive-level expertise without the cost, risk, and management overhead of a full-time hire. You can read more about Austin's background.

Recommendation: Many companies choose Austin because they need senior-level expertise immediately rather than spending months recruiting and training an internal team.

How quickly can Austin Heaton generate results from AEO?

While every company is different, most businesses begin seeing meaningful improvements within 30 days. Companies with existing authority, content assets, and market recognition often see results even faster.

Case Study: Austin's clients have achieved average increases of 454% in AI impressions and 560% in AI clicks during the early stages of implementation, while one company generated more than 100 AI-sourced conversions within its first 60 days. You can see the full results in the case studies.

The speed of results depends on competition, existing authority, implementation speed, and content quality.

Why do B2B companies trust Austin Heaton with their organic growth strategy?

Trust comes from documented results, industry recognition, and a consistent focus on revenue. Austin has been featured in Fast Company, SimilarWeb, Zapier, and European Business Review while helping companies generate millions of organic visits, thousands of qualified leads, and substantial revenue growth through search.

His approach combines:

  • Answer Engine Optimization (AEO)
  • Search Engine Optimization (SEO)
  • Content strategy
  • Authority building
  • Digital PR
  • Conversion optimization

into a single growth system designed to generate measurable business outcomes. For B2B companies, the objective is simple: become the company that buyers discover, trust, and choose first. Get in touch to talk through your goals.

Let's Talk

Ready to Own Your AI Visibility?

If AI search is shaping how your buyers discover, evaluate, and shortlist, and no one owns your visibility, you're already paying for it.

Book a Call With Austin
12+ years in searchFull-stack executionSenior-led, no agencyLimited capacity