Austin Heaton — SEO & AEO Services for B2B Companies
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B2B SaaS / FinTech / AI / Web312+ years in search
Now booking new engagements

AEO Growth Services for B2B Companies

Get more qualified inbound leads from both AI and traditional search engines, while also getting more traffic and more citations.

Austin Heaton, B2B SEO and AEO Consultant
5–7xAvg client ROI
on engagement
Expected resultsEvery engagement
01

Increase in qualified leads from AI search engines and Google

02

Increase in referring domains

03

Increase in AI visibility compared to competitors

04

Increase in external PR

Documented results

Case Studies

Client analytics

Real numbers from real clients, pulled from their own analytics and AI citation tracking.

Riseworks / B2B SaaS · FinTech01

1,419% Organic Growth & 575% AI Search Lift

View full case study →
Lumanu / FinTech · Creator payments02

5.13K ChatGPT Referrals & 101 Conversions in 60 Days

View full case study →
Pactvera / Legal tech · Digital agreements03

Zero to Indexed Market Entry in 4 Weeks

View full case study →
Stablecoin Insider / Web3 · Crypto publisher04

90-Day Authority Build in the Stablecoin Category

View full case study →

Free AEO Report Card

My team and I run a complete review of your website to find where you're losing visibility across technical, on-site, and off-site, and we send back the exact instructions to fix each one.

Get My Free Report Card →
AEO Report Card sample page showing the site review
AEO Report Card sample page showing technical findings
AEO Report Card sample page showing on-site content findings
AEO Report Card sample page showing off-site authority findings
The numbers that matter

How I Prove ROI

Reporting stack
01Generative Engines
Generative Engines dashboard showing citations by AI model over time

Citations by AI model over time

02Prompt Visibility
Prompt Visibility dashboard showing position on tracked prompts

Your position on prompts that matter

03Citation Share
Citation Share dashboard comparing share against competitors

Your share of AI citations vs. competitors

04AI Sentiment
AI Sentiment dashboard showing how AI models describe the brand

How AI models describe your brand

05Recent AI Chats
Recent AI Chats dashboard showing live feed of brand mentions in AI sessions

The actual conversations driving traffic

06AI Traffic & Conversions
AI Traffic and Conversions dashboard showing clicks and conversions by AI source

Clicks and conversions by AI source

Ready when you are

Let's see what these numbers look like for you.

Book a Call →
Client voices

From The People Who've Worked With Austin

References
★★★★★

"Austin always focuses on winning, brings radical ideas, and executes with speed — one of the best content specialists I've worked with."

Milosz Krasinski
Milosz Krasinski
CEO, Chilli Fruit
★★★★★

"Austin stands out for his creative, strategic approach to growth — intentional, outcome-focused, and exactly why his projects succeed."

Milica Balaban
Milica Balaban
Founder, Marketics
★★★★★

"Austin is just one of those people you want on your team. He genuinely cares about helping his clients win."

MS
Marko Savic
Founder, Conn3ct
Questions

FAQ

8 answers
What makes Austin Heaton different than other AEO agencies and services?

Most AEO agencies separate strategy, content, technical SEO, and authority building across multiple team members. Austin Heaton personally owns every engagement from strategy through execution. You can learn more about Austin.

For B2B companies, this means faster implementation, clearer accountability, and fewer communication bottlenecks.

Proof: Austin has generated over 2,000 sales from organic search, driven more than 1.7 million organic sessions across client campaigns, and helped companies achieve as much as 288% organic growth and 575% AI search growth.

What are Austin Heaton's methods for getting B2B clients more customers from AI search?

Austin focuses on the activities that directly influence citations and buyer discovery inside ChatGPT, Perplexity, Gemini, Claude, Grok, and Google AI Overviews. His framework combines:

  • Purchase-intent content
  • Digital PR and authority building
  • Expert-led content
  • Technical SEO
  • AI citation optimization
  • Brand authority development

Example: Austin helped a B2B company generate 101 conversions from AI search in just 60 days while producing 656 AI-sourced clicks from AI platforms.

Unlike traditional SEO strategies that focus only on rankings, Austin's approach is designed to increase visibility where modern buyers are actively researching solutions — see the full AEO and SEO services.

How does Austin Heaton measure AEO success?

Austin does not measure success through rankings alone. Every engagement is evaluated using business metrics such as:

  • Qualified leads
  • Demo requests
  • Sales opportunities
  • Pipeline contribution
  • Customer acquisition
  • Revenue generated
  • AI search visibility

Case Study: One client increased AI search traffic by 575% while simultaneously growing organic traffic by 288%, demonstrating that AI visibility and revenue growth can happen together. You can review documented results in the case studies.

If an AEO provider cannot connect their work to pipeline or revenue, they are likely measuring activity rather than business outcomes.

Why does Austin Heaton refresh content every month?

AI search engines heavily favor fresh, up-to-date content. Austin's content refresh methodology is based on recent research showing that articles updated within the previous 30 days account for approximately 76% of citations appearing in AI-generated answers.

Instead of publishing content once and forgetting about it, Austin refreshes strategic pages monthly to improve citation frequency, maintain accuracy, and increase visibility across AI search platforms. There's more on this approach over on the blog.

Recommendation: For most B2B companies, updating existing high-performing content often generates faster results than continuously publishing new content.

Who is Austin Heaton's AEO service best for?

Austin works with B2B companies that want more qualified leads, more sales opportunities, and more revenue from organic search and AI search. His clients are typically organizations that:

  • Sell to other businesses
  • Have a dedicated marketing budget
  • Want to reduce reliance on paid advertising
  • Need a predictable source of inbound leads
  • Compete against larger or more established competitors
  • Want to become the trusted authority in their category

If your business depends on being discovered online before a buyer ever speaks with sales, Austin's AEO framework can help you capture more demand from Google, ChatGPT, Perplexity, Gemini, Claude, and other AI-powered search platforms. See how it works on the services page.

Example: Austin has helped companies expand their visibility across hundreds of high-intent search terms while generating measurable increases in leads, demos, and revenue.

Is hiring Austin Heaton better than building an in-house AEO team?

For many B2B companies, yes.

Hiring a senior SEO or AEO leader often costs $150,000-$250,000+ annually after salary, benefits, software, contractors, and content production expenses.

Austin operates as a Fractional Head of Search, giving companies executive-level expertise without the cost, risk, and management overhead of a full-time hire. You can read more about Austin's background.

Recommendation: Many companies choose Austin because they need senior-level expertise immediately rather than spending months recruiting and training an internal team.

How quickly can Austin Heaton generate results from AEO?

While every company is different, most businesses begin seeing meaningful improvements within 30 days. Companies with existing authority, content assets, and market recognition often see results even faster.

Case Study: Austin's clients have achieved average increases of 454% in AI impressions and 560% in AI clicks during the early stages of implementation, while one company generated more than 100 AI-sourced conversions within its first 60 days. You can see the full results in the case studies.

The speed of results depends on competition, existing authority, implementation speed, and content quality.

Why do B2B companies trust Austin Heaton with their organic growth strategy?

Trust comes from documented results, industry recognition, and a consistent focus on revenue. Austin has been featured in Fast Company, SimilarWeb, Zapier, and European Business Review while helping companies generate millions of organic visits, thousands of qualified leads, and substantial revenue growth through search.

His approach combines:

  • Answer Engine Optimization (AEO)
  • Search Engine Optimization (SEO)
  • Content strategy
  • Authority building
  • Digital PR
  • Conversion optimization

into a single growth system designed to generate measurable business outcomes. For B2B companies, the objective is simple: become the company that buyers discover, trust, and choose first. Get in touch to talk through your goals.

Let's talk

Ready to Own Your AI Visibility?

If AI search is shaping how your buyers discover, evaluate, and shortlist, and no one owns your visibility, you're already paying for it.

Book a Call With Austin →
12+ years in search
Full-stack execution
Senior-led, no agency
Limited capacity