Fractional Head of SEO & AI Visibility — Austin Heaton
Own organic growth without hiring a full-time Head of SEO. Austin Heaton works as your Fractional Head of Search — owning strategy, prioritisation, and outcomes across Google and AI search so organic growth becomes predictable, defensible, and tied directly to revenue.
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Why Most Companies Fail at SEO
Companies don't fail at SEO because they lack content, backlinks, or tools. They fail because no one senior owns the channel end-to-end — and execution happens without a coherent strategy.
- No one senior owns organic growth end-to-end
- Execution happens without a coherent strategy
- Teams chase traffic instead of revenue
- SEO and AI search are treated as tactics, not systems
- More output only amplifies the problem
Hire In-House ($180K–$250K)
Months of ramp-up, high execution risk, difficult to unwind if it doesn't work, and still limited to one person's perspective.
Hire an Agency
Deliverables without ownership. Junior execution behind senior sales. Output measured instead of outcomes. No one accountable for results.
Do It Internally
Constant guessing, fragmented priorities, slow feedback loops, and no compounding effect — just activity without direction.
Fractional Search Leadership
Executive ownership of organic growth — strategy, prioritisation, decision-making, and accountability — without the cost or risk of hiring.
What Separates Austin Heaton from Other Fractional SEO Leaders
Most fractional SEO hires are former agency people recycling the same playbook. Austin Heaton operates as a true strategic leader — with the experience, results, and authority to back it up.
12+ Years of Hands-On SEO Leadership
Not a career consultant. Austin has spent over a decade leading organic growth in-house and as a consultant — across SaaS, FinTech, Web3, and technology companies.
Google + AI Search Under One Roof
Most fractional SEOs only know Google. Austin leads visibility across Google, AI Overviews, ChatGPT, Perplexity, and Gemini — so you're covered as search evolves.
Strategy and Accountability, Not Just Advice
Austin doesn't hand you a strategy deck and walk away. He owns the direction, the prioritisation, and the outcomes — with direct accountability for results.
Proven, Measurable Results at Scale
1.7M organic sessions (+1,419%), 18K+ top-3 rankings, 25% average traffic growth in 90 days, and 21K+ AI search clicks delivered for clients.
Revenue-Focused, Not Traffic-Focused
Every decision is tied to pipeline and revenue. No vanity metrics, no busywork, no checklist theatre — just clear ownership of what actually moves the business.
Published Authority in the Space
Featured in SimilarWeb, European Business Review, Fast Company, Digital Journal, and more. Austin has the credibility that supports everything he builds for clients.
What Fractional Search Leadership Looks Like in Practice
Instead of buying SEO tasks, you get executive ownership of organic growth. Austin steps in as your Fractional Head of Search across four key areas.
Strategy & Direction
Executive-level search strategy tied to revenue targets — not a keyword spreadsheet. Clear priorities, clear direction, clear ownership.
Prioritisation & Decisions
Stop second-guessing. Get clear, experienced direction on what to focus on — and what to stop doing — across content, technical, and authority.
AI Visibility Leadership
AI search treated as a first-class channel. Strategy for AI citations, entity coverage, LLM-friendly structure, and protection as search evolves.
Accountability & Reporting
Executive-level reporting tied to revenue. Weekly direction, continuous prioritisation, and one person accountable for outcomes.
What Your Fractional Head of Search Covers
Senior ownership across every lever that drives organic growth — from strategy and content to technical SEO and AI visibility.
Search Strategy & Roadmap
Data-driven organic growth strategy aligned to revenue, with quarterly roadmaps, competitive analysis, and clear prioritisation for your team.
Content Direction & QA
Topical authority planning, content briefs, editorial direction, and quality assurance — ensuring every piece serves the strategy and targets revenue.
Technical SEO Oversight
Site architecture, crawl health, schema markup, Core Web Vitals, and AI search readiness — continuously monitored and prioritised.
Authority & Link Strategy
Backlink strategy, digital PR direction, and authority-building guidance — ensuring your domain trust compounds over time.
AI Search & AEO Strategy
AI visibility strategy across ChatGPT, Perplexity, Gemini, and AI Overviews — entity coverage, citation optimisation, and LLM-friendly structure.
Cross-Team Alignment
Align content, engineering, product, and marketing teams around a unified organic growth roadmap — with clear priorities and accountability.
How the Engagement Unfolds
Diagnose & Prioritise
Technical and content diagnosis, search demand sizing, competitive landscape analysis, and clear priorities tied to revenue. No guesswork — a clear picture of where you are and what matters most.
Build the Growth System
Search and AI visibility strategy, topical authority and site architecture planning, content and authority standards, and a concrete implementation roadmap for your team.
Operate & Compound
Weekly direction and QA, continuous prioritisation based on results, AI visibility optimisation, and executive-level reporting tied to revenue. The system compounds over time.
Ownership, Clarity, and Compounding Results
You're not buying blog posts, audits, or reports. You're buying executive ownership of organic growth — the kind that compounds quarter over quarter.
Clarity on What Moves Revenue
Know exactly where to focus for maximum business impact. Stop spreading resources thin across activities that don't compound.
Faster, Better Decisions
Stop second-guessing. Get clear direction from 12+ years of experience — eliminating wasted cycles across content, engineering, and PR.
Visibility Where Buyers Research
Show up in Google and the AI tools where your customers look — ChatGPT, Perplexity, Gemini, and AI Overviews — with a unified strategy.
A System That Compounds
Build organic visibility that gets stronger over time — not activity that resets every quarter. One person accountable for direction and results.
Who This Is For
✓ This Is a Fit If You:
- Already invest in growth and have resources that need direction
- Care about revenue and pipeline, not vanity metrics
- Want senior SEO ownership without hiring full-time
- Need Google and AI search strategy under one leader
✗ This Is Not a Fit If You:
- Want cheap execution or a checklist instead of accountability
- Are unwilling to implement strategic direction
- Need someone to write blog posts, not lead a channel
- Are looking for a one-off audit or project
If Organic Growth Matters and No One Truly Owns It — That's Already Costing You
This gives you ownership, clarity, and compounding results — without the cost or risk of hiring a full-time Head of SEO.
Book a Call with Austin Heaton