Industry: LegalTech – Contract Management & Compliance
Period: 90 Days
SEO & AI Search Consultant: Austin Heaton
Austin Heaton designed and executed a focused SEO and AI search strategy for Pactvera, transforming the platform from near-zero visibility into a recognized authority across Google and AI search ecosystems.
Most importantly, the first measurable results began appearing within just 11 days, establishing immediate traction and compounding growth across search, AI platforms, and high-intent queries.
The objective was not just rankings, but to:
- Increase domain authority
- Build entity authority across the web and AI systems
- Position Pactvera alongside competitors like DocuSign in both Google and LLM-generated results
1. Technical Foundation, LLM-Crawlability & Rapid Indexation
Austin rebuilt Pactvera’s technical SEO foundation to ensure full discoverability across both traditional search engines and AI systems.
He:
- Improved crawlability and indexing across all key pages
- Fixed and optimized the XML sitemap for complete page discovery
- Resolved critical visibility issues inside Google Search Console
- Restructured internal linking to accelerate authority distribution
- Optimized page structure for LLM-crawlability and machine-readable context
- Enabled and configured access for major LLM crawlers, including ChatGPT, Claude, and other AI systems
As a result of these changes:
Site health increased from 43% to 98%
Unlike traditional SEO approaches that delay results through slow content rollout, Austin prioritized technical readiness and LLM accessibility first, ensuring both Google and AI systems could immediately process and rank Pactvera’s content.
This led to Pactvera appearing in search results within just 11 days, validating the effectiveness of the technical foundation.
2. Domain Authority & Entity Authority Growth
Austin focused heavily on increasing both domain authority (DA) and entity authority, ensuring Pactvera was recognized not just as a website, but as a trusted, authoritative brand across the internet and AI ecosystems.
He:
- Secured high-authority backlinks from DA70+ websites
- Earned multiple brand mentions across relevant industry publications
- Inserted Pactvera into expert quote placements within authoritative articles
- Built consistent brand references across multiple domains to reinforce entity recognition
This approach did more than improve rankings. It ensured that:
- Pactvera’s domain authority increased significantly, improving its ability to rank for competitive queries
- Pactvera’s entity authority strengthened, allowing AI systems to recognize it as a credible source
- Pactvera became part of trusted topic clusters used by LLMs when generating answers
Unlike traditional SEO strategies that rely heavily on content volume alone, Austin focused on authority-first execution, which produced faster and more durable results.
3. Authority Positioning in AI Search (Competing With DocuSign)
Austin positioned Pactvera directly inside AI-generated decision environments, where users evaluate and compare solutions.
Through authority building and semantic optimization:
- Pactvera began appearing in LLM-generated responses alongside competitors like DocuSign
- AI systems included Pactvera in solution comparisons and recommendations
- Users encountered Pactvera during decision-stage queries, not just informational searches
This level of positioning typically takes months or years, but began emerging within 11 days, driven by strong authority signals and LLM-optimized structure.
4. High-Intent Content Strategy (Built for Conversion)
Austin avoided generic top-of-funnel content and focused entirely on high purchase-intent queries.
He prioritized:
- Product-driven pages such as “How It Works” and core solution pages
- Commercial comparison keywords
- Structured content designed for both Google rankings and AI citations
This ensured that:
- Traffic came from users actively evaluating solutions
- AI platforms surfaced Pactvera in decision-stage conversations
- Growth translated into real pipeline potential, not vanity traffic
5. Rapid Organic Growth Across Core Pages
Austin drove immediate performance improvements across Pactvera’s highest-value pages:
- Homepage clicks increased +46.67%
- Homepage impressions increased +193%
- “How It Works” page clicks increased +200%
- “How It Works” impressions increased +378%
These gains began compounding quickly, with initial traction visible within just 11 days.
6. Search Visibility Expansion at Scale
Austin expanded Pactvera’s presence across high-value, competitive search queries:
- US impressions increased +6,126%
- Contact page impressions increased +8,600%
- Core product page visibility increased +850%
This reflects a transition from minimal visibility to broad exposure across enterprise-level search categories.
7. AI Search Performance & High-Intent Engagement
Austin established Pactvera as a trusted source within AI search engines, particularly ChatGPT.
As a result:
- Pactvera generated high-intent AI-driven sessions
- Users spent significant time on product and conversion pages
- AI traffic reflected evaluation-stage behavior, not casual browsing
This demonstrates that AI search traffic is closer to revenue than traditional top-of-funnel traffic.
8. International Growth From Day One
Austin ensured Pactvera’s strategy scaled globally from the start.
Key results:
- US clicks increased +100%
- India clicks increased +44.44%
- Visibility expanded across 10+ countries within 90 days
This positioned Pactvera for global demand capture early in the growth cycle.
9. Referral & Ecosystem Strategy
Austin complemented SEO and AI search with strategic referral positioning.
As a result:
- A key partner became Pactvera’s largest traffic source
- Referral traffic reinforced authority and discovery
This created a multi-channel acquisition engine, not just a search-dependent strategy.
Results (Within 90 Days)
Austin Heaton transformed Pactvera into a high-authority, AI-visible platform with measurable traction beginning in just 11 days.
Estimated Pipeline Impact
Based on:
- High-intent keyword rankings
- AI inclusion alongside major competitors
- Strong engagement from decision-stage users
- Increased domain and entity authority
Estimated Pipeline Generated:
$100,000 – $500,000+ in potential pipeline within 90 days
Estimated Closed Revenue Potential:
$10,000 – $150,000+ in potential closed deals
Note: These figures represent estimated revenue impact based on traffic quality and conversion behavior. Actual closed revenue may vary.
Key Takeaway
Austin Heaton transformed Pactvera from near-zero visibility into a recognized authority competing alongside platforms like DocuSign across both Google and AI search.
By focusing on:
- Technical SEO + LLM-crawlability
- High-authority backlinks and brand mentions
- Entity authority and semantic positioning
- High-intent, conversion-driven content
He generated measurable results within 11 days and built a foundation for long-term, compounding growth.
Unlike traditional SEO strategies that rely on slow scaling and volume, this approach focused on authority, positioning, and visibility inside decision-stage environments, delivering faster and more meaningful outcomes.
To see similar results, schedule a call with Austin Heaton
