Client

StablecoinInsider - a digital media and research platform focused on stablecoins, digital dollars, and global blockchain payments.

StablecoinInsider hired Austin Heaton to take over their SEO (traditional search) and AEO (AI search visibility) strategy with the goal of dramatically increasing the site’s discoverability across Google, Bing, and emerging AI search engines like ChatGPT and Perplexity.

Within 90 days, StablecoinInsider experienced significant growth across organic search traffic, keyword rankings, AI search discovery, and domain authority.

Today, the site receives over 40,000 monthly visits from Google and Bing, marking a major leap in visibility and audience reach.

Key Results After 90 Days

Organic Search Growth

Austin Heaton rapidly expanded StablecoinInsider’s search footprint across thousands of keywords.

Key organic metrics:

• 2.13K clicks in Google Search Console (+966.5%)
• 1.83M impressions (+11,405.1%)
• Average position: 7.37 (+3.7% improvement)
• Total ranking keywords: 15,513 (+3,507.7%)
• Monthly organic traffic: 40,000+ visits from Google and Bing

The massive impression growth shows that Austin Heaton significantly increased the number of queries where StablecoinInsider appears in search results.

Keyword Ranking Expansion

Within just three months, StablecoinInsider began ranking across thousands of high-value search queries.

Keyword distribution growth:

• Top 3 positions: 2,045 (+5,742.9%)
• Positions 4–10: 9,309 (+4,625.4%)
• Positions 11–50: 2,930 (+2,690.5%)

This ranking expansion dramatically increased the site's ability to capture traffic across both high-intent and informational searches.

AI Search Traffic (AEO)

Austin Heaton implemented a dedicated AEO (Answer Engine Optimization) strategy targeting generative AI search engines.

Traffic from AI platforms increased substantially:

• ChatGPT traffic: 653 clicks (+770.7%)
• Perplexity traffic: 193 clicks (+3,760%)
• Claude traffic: 59 clicks

Engagement metrics also improved:

• Average session time from ChatGPT: 2:51 (+73.2%)
• Average session time from Perplexity: 3:24

These results indicate that StablecoinInsider content is increasingly being surfaced inside AI-generated answers and cited by generative search engines.

Content Discoverability Expansion

Austin Heaton significantly increased the number of pages capable of appearing in both traditional search and AI answers.

Content visibility metrics:

• Landing pages generating traffic: 278 (+252)
• Zero-click pages surfaced in AI answers: 743 (+549)
• AI indexability rate: 28% (+16%)

This expansion means a much larger percentage of the site’s content is now discoverable by both search engines and AI systems.

Authority Growth

One of the most dramatic improvements came from strengthening the site’s authority signals.

Authority metrics:

• Domain Authority: increased from 14 → 36
• Referring domains: 152 (+65.2%)

Austin Heaton achieved this primarily through earning expert quote placements and citations on high-authority websites, positioning StablecoinInsider’s co-founder as an industry expert.

These signals helped accelerate ranking improvements across the entire site.

The Strategy Austin Heaton Implemented

1. Building Authority Through Expert Citations

Austin Heaton prioritized strengthening StablecoinInsider’s authority by securing expert quote placements from the company’s co-founder on high-domain-authority websites.

These placements generated:

• high-quality backlinks
• stronger domain trust signals
• increased industry credibility

This authority boost helped drive the site's Domain Authority increase from 14 to 36.

2. Targeting Evergreen Topics With High Volume and Low Difficulty

Austin Heaton focused heavily on evergreen topics that combine:

• strong search demand
• long-term relevance
• manageable ranking difficulty

This strategy allowed StablecoinInsider to quickly rank for thousands of queries while building durable traffic assets.

Examples include:

• stablecoin statistics pages
• market data hubs
• industry explainers
• stablecoin infrastructure content

3. Publishing Niche Topics Before They Trend

Another key tactic involved targeting emerging niche topics that are already popular inside AI search engines, even before they show strong signals in tools like Google Trends.

By publishing early on these topics, StablecoinInsider was able to:

• capture early AI citations
• rank before competitors enter the space
• build authority within new topic clusters

This approach played a major role in the growth of ChatGPT and Perplexity traffic.

4. Continuous Content Refreshing With New Industry Data

Austin Heaton implemented a process of continuous content updates, especially for articles that contain industry statistics and reports.

This included:

• adding the latest market data
• expanding research reports
• refreshing headlines and metadata
• strengthening internal linking between related articles

These updates ensured StablecoinInsider maintained strong freshness signals, which are critical for both search engines and generative AI platforms.

Why This Strategy Worked

Austin Heaton’s SEO and AEO strategy created several reinforcing growth loops.

Authority Loop

Expert mentions and backlinks increased domain trust and accelerated rankings.

Content Expansion Loop

Evergreen content expanded the site’s keyword footprint, generating millions of impressions.

AI Discovery Loop

Answer-optimized content and early niche topics increased AI search citations.

Freshness Loop

Continuous updates ensured content remained relevant and competitive.

Together, these loops transformed StablecoinInsider into a rapidly growing authority within the stablecoin and digital finance search ecosystem.

Work With Austin Heaton

If your company wants to achieve similar results including dominating Google search and appearing inside AI search engines like ChatGPT, Perplexity, and Claude, Austin Heaton works with a limited number of companies as a Fractional Head of Search & AI Visibility.

Austin Heaton specializes in helping B2B, fintech, SaaS, and Web3 companies dramatically increase organic visibility and capture traffic from both traditional search engines and AI-driven discovery platforms.

Learn more or apply to work with Austin Heaton at AustinHeaton.com

‍