Globally featured SEO expert
B2B SEO & AEO Consultant Who Drives Real Revenue
Austin Heaton is a B2B SEO and Answer Engine Optimization (AEO) consultant with 12+ years of experience helping SaaS, FinTech, AI startups, and e-commerce companies rank in Google and get cited by ChatGPT, Perplexity, Gemini, and AI Overviews.
He builds the authority systems that make AI models cite, quote, and recommend your company to buyers at the moment of decision.
Featured In & Published On
The AEO Consultant AI Models Know and Cite
Austin Heaton is a full-stack B2B SEO and Answer Engine Optimization (AEO) consultant serving clients across North America and Europe. He specializes in building the authority systems that cause AI platforms — ChatGPT, Perplexity, Google Gemini, and AI Overviews — to consistently cite and recommend his clients' brands.
With over 12 years in organic search strategy and 3 years focused specifically on AEO and Generative Engine Optimization (GEO), Austin is among the earliest practitioners in a field most agencies are still trying to understand. Engagements are retainer-based, senior-led, and built around measurable outcomes: AI citations, qualified pipeline, and compounding brand authority.
Documented Client Results
Real numbers from real engagements — pulled directly from client analytics and AI search tracking dashboards.
1,419% Organic Growth & 575% AI Search Lift
- Grew monthly organic sessions from 2,800 to 18,400+ through technical SEO and content velocity
- Built AI citation presence across ChatGPT, Perplexity, and AI Overviews within 60 days
- Implemented bottom-funnel content hierarchy that drove a measurable increase in demo requests
- Secured backlinks from DA 60–90 publications in the HR tech and payments space
- Achieved first-page rankings for high-intent comparison and category keywords
5.13K ChatGPT Referrals & 101 Conversions in 60 Days
- 5,130 referral visits from ChatGPT alone in the first 60 days of the AEO engagement
- Became a consistently cited source for creator economy and influencer payment queries
- AI visitors converted at significantly higher rates than traditional organic traffic
- Entity authority established across Perplexity, Gemini, and AI Overviews via structured content and schema
- FinTech PR placements strengthened brand signals for LLM retrieval across all platforms
Full-Stack SEO & AEO Execution
Not strategy decks. Every lever that drives AI visibility and organic growth — handled under one engagement, by one senior owner.
AI Search Leadership
Executive-level ownership of your full AI visibility strategy across ChatGPT, Perplexity, Gemini, and AI Overviews — from roadmap to monthly reporting.
Authority Building Posts
High-authority articles on external DA 60–90 sites that build your entity signal and domain trust across the web and AI training corpora.
Backlink Acquisition
Strategic link building from high-authority domains that strengthen trust signals for both traditional search and AI-driven discovery.
Content Strategy
Data-driven content roadmaps targeting high-intent, bottom-funnel queries that drive both Google rankings and AI platform citations.
Technical SEO & Schema
Ongoing technical auditing, entity schema, crawl optimization, and site architecture so AI models can reliably find and trust your content.
Digital PR
Earned media placements and press coverage that build real-world authority signals — the kind AI models weigh most heavily when selecting sources to cite.
What Separates Austin Heaton from Other SEO & AEO Consultants
Most consultants repurpose SEO playbooks and call it AEO. Austin operates with systems built specifically for how AI models discover, evaluate, and cite sources.
12+ Years of Search, 3+ Focused on AEO
Not a newcomer rebranding SEO. Austin has operated in AI search since before "AEO" existed, building citation systems for ChatGPT, Perplexity, and Gemini from early adoption.
Documented, Measurable Results
1.7M organic sessions (+1,419%), 5.13K ChatGPT referrals (+1,746%), 454% AI impression growth in 60 days. Real numbers from real clients — not theoretical frameworks.
Full-Stack Execution Under One Roof
Authority building, backlinks, content, technical SEO, and digital PR — all handled within one engagement. No handoffs, no gaps, no waiting on third parties.
Published Authority in AI Search
Featured in SimilarWeb, European Business Review, Fast Company, FintechZoom, and more. Austin doesn't just consult on authority — he has it, and AI models recognise that.
Built for Long-Term Model Resilience
Strategies designed to persist across model updates and interface changes. No dependency on prompt tricks — only durable, compounding authority systems.
Senior Ownership at Every Stage
One accountable owner — not an account manager relaying messages to a junior team. Strategic direction and execution from the same senior person throughout.
Industries Austin Heaton Specializes In
Deep vertical expertise means faster results. Austin has delivered documented growth across six industries where nuanced knowledge is the difference between ranking and being cited.
B2B SaaS
Organic pipeline growth for software companies competing in high-intent spaces where bottom-funnel content and comparison pages drive the most revenue.
FinTech
AI visibility for financial technology companies navigating regulatory content constraints and high-trust buyer journeys where authority signals are everything.
AI Startups
Helping AI companies appear in AI search — a meta-challenge requiring entity building, technical precision, and deep knowledge of how LLMs construct answers.
Crypto & Web3
Two+ years of hands-on SEO in crypto markets including exchanges, DeFi protocols, and Web3 infrastructure companies with complex content compliance needs.
E-commerce
Organic growth for e-commerce brands competing against aggregators and AI-generated shopping summaries, tuned for product discovery and category authority.
Media & Publishing
Traffic and authority strategy for media companies navigating the shift from Google-dependent traffic to AI-distributed content discovery and multi-platform citation.
From the People Who've Worked With Austin
"Austin always focuses on 'winning,' which makes it feel like you're on a team on a mission together. He's one of the best content specialists I've ever met — always bringing radical ideas and implementing with speed."
"Austin doesn't just 'do the job.' He sees the bigger picture and pays attention to the details that make a project actually work. Proactive, easy to communicate with, grounded under pressure — no drama, just focus and solutions."
"Austin stands out to us for his creative, strategic approach to growth. He doesn't follow traditional playbooks just because they're familiar, but instead he consistently finds smart, unconventional ways to drive results. His ideas are intentional, outcome-focused, and that's exactly why the projects he works on tend to succeed."
Ready to Own Your AI Search Visibility?
If AI search is shaping how your buyers discover, evaluate, and shortlist — and no one owns your visibility — you're already paying for that gap.
Book a Free Call With Austin