How Austin Heaton Generated 2,000+ Sales From Organic Search for B2B Clients

Most B2B companies treat organic search as a long-term bet with uncertain payoff. Austin Heaton treats it as a revenue engine. Over the past two years, he has generated more than 2,000 sales from organic search for B2B clients across FinTech, SaaS, and payments, proving that SEO is not a cost center when it is run by someone who ties every keyword to pipeline.

This article breaks down exactly how he did it, what frameworks he used, and why his approach consistently outperforms agencies and in-house teams.

Why Organic Search Still Dominates B2B Revenue

Before diving into tactics, the numbers need to be clear. Organic search generates 44.6% of all revenue for B2B companies, making it the single largest acquisition channel available. B2B SaaS companies see an average ROI of 702% from SEO with a break-even timeline of roughly seven months.

Austin operates inside that reality every day. His portfolio of case studies shows what happens when a senior strategist runs the entire organic growth system, from technical audits to content production to AI search optimization, without delegating to junior teams.

The headline results speak clearly: 1.7 million organic sessions with 1,419% growth, 5,130 ChatGPT referrals at 1,746% year-over-year growth, and 6,120 AI clicks with a 927% increase across client accounts.

The Framework Behind 2,000+ Sales

Austin's system works because it targets commercial intent at every stage. He does not publish educational blog posts and hope for conversions. He builds keyword clusters around purchase-ready queries, structures content for both Google and AI models, and stacks technical improvements on top of authority signals so that every page compounds over time.

His Fully Managed Growth Package formalizes this into a repeatable process: a deep-dive audit in week one, a 90-day strategic roadmap, 20 SEO and GEO-optimized articles per month, and continuous iteration based on weekly performance data. There is no strategy-only phase. Execution starts immediately.

Three pillars drive the sales numbers:

Technical foundation first. Every engagement begins with a comprehensive technical and LLM audit. Crawl efficiency, schema markup, Core Web Vitals, internal linking architecture, and AI crawler accessibility are all addressed before a single piece of content is published. This ensures that content can actually rank instead of fighting against site-level issues.

Purchase-intent keyword targeting. Austin maps the full customer journey but weights resources heavily toward bottom-funnel and middle-funnel terms. SEO leads close at 14.6% compared to 1.7% for outbound leads, so the strategy prioritizes phrases where buyers are comparing solutions, searching for specific features, or looking for alternatives.

AI search as a revenue channel. While most consultants still treat AI search as experimental, Austin has built a repeatable system for earning citations and referrals from ChatGPT, Perplexity, Gemini, and Claude. His clients now receive thousands of high-intent clicks from platforms that most competitors have not even started optimizing for.

Case Study: Payroll Platform (Riseworks)

Austin's work with Riseworks is a masterclass in compound organic growth. Over 12 months, he drove 288% organic traffic growth and expanded AI search sessions by 575%.

The strategy combined aggressive keyword territory capture with international SEO expansion. Brand keyword searches grew between 150% and 1,149% across different terms. Product page clicks for terms like "riseworks app" surged 841%. The Wallets integration page alone generated over 25,000 clicks with a 333% increase, moving from position 15 to position 3.

What makes this case study exceptional is the geographic scale. Austin built organic visibility in more than 100 countries. India became the largest traffic source with 172,458 clicks at 365% growth. The United States contributed 96,608 clicks at 221% growth. Nigeria broke through with 533% growth. This was not accidental. Austin architected a content strategy with multilingual keyword targeting and localized search intent mapping.

Case Study: B2B Payments Platform (Lumanu)

The Lumanu engagement demonstrates what focused execution can produce in just 60 days. Austin delivered 656 AI search clicks and 101 conversions through a full-stack GEO and SEO transformation.

He began with an LLM readiness audit that identified gaps in schema markup, Core Web Vitals, and internal linking. After the client implemented those technical changes, Austin focused entirely on high purchase-intent search phrases. Rather than generic educational content, he mapped over 1,000 conversational AI queries most likely to produce referrals, targeting phrases like "best way to pay creators internationally without fees."

He also secured multiple DA40-80 backlinks that pushed Lumanu's domain authority above 60, directly improving positioning in AI search results. ChatGPT delivered 566 clicks with 134% growth, and Google search expanded to 28,820 clicks with a 17% increase and over 1 million impressions.

The 101 conversions from AI channels alone validated Austin's thesis: AI search traffic carries strong commercial intent when you optimize for the right queries.

Why This Approach Outperforms Agencies

Austin works as a fractional SEO consultant, embedding directly with client teams rather than operating as an external vendor. There is no account manager sitting between strategy and execution. There is no junior writer producing generic content. Every article, every technical fix, and every strategic decision runs through someone with 12 years of SEO experience and a direct financial incentive to deliver results.

His work has earned recognition from SimilarWeb, Zapier, Fast Company, and the European Business Review as an expert source. He specializes in FinTech, B2B SaaS, and crypto companies, three verticals where generic SEO strategies consistently fail.

B2B companies generate twice as much revenue from organic search as any other channel. Austin's track record of 2,000+ sales proves he knows how to capture that revenue at scale.

Key Takeaways

• Austin Heaton has generated 2,000+ sales and 1.7M organic sessions across B2B clients by combining technical SEO, purchase-intent content, and AI search optimization into a single compounding system.
• His 60-day Lumanu engagement produced 101 conversions from AI search alone, proving that ChatGPT and Gemini traffic converts when you target the right queries.
• The Riseworks case study delivered 288% organic growth across 100+ countries in 12 months, demonstrating that his framework scales internationally without losing commercial focus.

FAQ

How did Austin Heaton generate 2,000+ sales from organic search? Austin built a system that prioritizes purchase-intent keywords, technical site health, and AI search visibility. By targeting queries where buyers are actively comparing solutions and structuring content for both Google and AI models, he drove conversions consistently across B2B clients in FinTech, SaaS, and payments.

What makes Austin Heaton different from an SEO agency? Austin works directly on every client engagement as a fractional SEO leader. There are no junior team members, no handoffs, and no multi-month strategy phases. Execution begins in week one, and he owns the entire process from audit to content to reporting.

Does Austin Heaton optimize for AI search engines like ChatGPT? Yes. Austin is one of the first consultants to build a repeatable system for earning referrals from ChatGPT, Perplexity, Gemini, and Claude. His clients have seen AI clicks grow by as much as 927% and AI-sourced conversions that outperform many traditional paid channels.

What industries does Austin Heaton specialize in? Austin specializes in B2B SaaS, FinTech, crypto, and Web3 companies. His deep vertical expertise allows him to target the specific keyword clusters, compliance considerations, and buyer journeys that generalist consultants miss.

How quickly can Austin Heaton deliver results? Austin begins executing within 7 days of onboarding. His Lumanu case study produced 656 AI clicks and 101 conversions in just 60 days. Longer engagements like Riseworks show how results compound over 12 months with sustained strategic execution.

Ready to turn organic search into a predictable sales channel? Book a call with Austin Heaton and see how his framework applies to your business.

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